Dr. Tanita Tualla Maddox

Dr. Tanita Tualla MaddoxDr. Tanita Tualla MaddoxDr. Tanita Tualla Maddox
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Dr. Tanita Tualla Maddox

Dr. Tanita Tualla MaddoxDr. Tanita Tualla MaddoxDr. Tanita Tualla Maddox
  • Gen Z Expert
  • Blog
  • Resources
  • Contact
  • Shop
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Reach Gen Z with the Gospel

Reach Gen Z with the GospelReach Gen Z with the GospelReach Gen Z with the Gospel

SPEAKING THEIR LANGUAGE

ON THEIR TURF

Free Resources
Preorder the book

Reach Gen Z with the Gospel

Reach Gen Z with the GospelReach Gen Z with the GospelReach Gen Z with the Gospel

SPEAKING THEIR LANGUAGE

ON THEIR TURF

Free Resources
Preorder the book
Coming September 16, 2025

What Gen Z Really Wants to Know about God

This book goes beyond just answering questions―it explores how to translate the unchanging truths of the gospel into Gen Z's cultural context. Through reflective wisdom and practical tools, Maddox equips ministry leaders to meet Gen Z where they are and disciple them toward a vibrant, sustainable faith.

Preorder on Amazon

7 out of 10 Gen Z feel misunderstood by older adults

Is your ministry team ready to engage Generation Z?

YOUNG PEOPLE WHO ARE  GROWING UP  WITH A PANDEMIC, SCHOOL SHOOTINGS, ADDICTIVE TECHNOLOGY & SOCIAL MEDIA, MOUNTING MENTAL HEALTH ISSUES, AND MORE. WE NEED TO UPDATE OUR MESSAGE AND METHODS OR WE WILL BE INCREASINGLY INEFFECTIVE REACHING GEN Z. 


RIGHT NOW, WE HAVE AN OPPORTUNITY NOW TO IMPACT A GLOBAL GENERATION FOR CHRIST.

You bring hope to the next generation and HAVE A HEART THAT REFUSES TO TURN IT'S BACK ON adolescents.

GET THE TOOLS YOU NEED TO REACH GEN Z.

Hire Dr. Maddox for Speaking or Consulting

HIRE THE EXPERT

Dr. Tanita Tualla Maddox, Gen Z Expert

Working in youth ministry with Young Life since 1998,  Tanita has lived the shift in adolescent culture with the arrival of Generation Z. She is constantly asking, "What is Good News to kids today?"  After completing her doctoral thesis in contextualizing the gospel for Gen Z, she is now sharing what she has learned, experienced, and created with Young Life Areas and Regions, Youth Ministries, and Churches. 


Tanita has a unique insight and understanding of Gen Z that has served parents, employers, and educators in their understanding of the next generation. Adults feel more confident in their understanding and interactions with Gen Z as a result of what Tanita shares with them.

Fundraiser Keynotes

As an expert in Gen Z,  speaker and innovator, Tanita will bring new life and connection to your next event. She is able to connect your adult audience to the next generation resulting in compassion, urgency, and action.  Contact Tanita, and she will work with you to design a presentation that fits the needs that you have today.

Workshops

Tanita creates unique virtual and in-person workshops catered to the goals of your group. These workshops provide practical insights and tools that will help your team understand, engage with, and reach Generation Z.  She can also speak with your team from miles away on camera.  Distance will no longer be a barrier for your team to be equipped for the next generation.

Upcoming Events

April 15th - Yakima, WA

Educational Service District (private workshop)


May 9th- Portland, OR

TogetherPDX Gospel Gathering

Murdock Charitable Trust, Western Seminary, and ReGeneration Project


May 10th- Portland, OR

Parent Lunch "Understanding your teen"

Western Seminary


May 18th- Spokane, WA

Parent Night

Turning Point Open Bible Church


May 19th- Tacoma, WA

Parent Night

Champions Centre


October 21st - 22nd - Wheaton, IL

Amplify Conference


October 23rd-34th - Steubenville, OH

Young Life Catholic Summit

practical and tangible tools to continue to reach our adolescent friends...


Wanda C.

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